Surfana Festival is an annual three day festival set in the dunes of the Bloemendaal nature reserve, Netherlands. Now in its 11th year, it welcomes around 2,500 attendees, from families to party goers for a unique blend of music, wellness, and nature. With live bands across three stages, health-focused workshops, camping, and food, the festival offers an upbeat, energetic atmosphere by the sea.
For this year’s identity, I created a visual system that captures the festival’s warm, uplifting energy, surf culture and sense of happiness found in the dunes, while remaining flexible enough to work across all touchpoints. I designed the complete brand identity and full rollout.
